A Summer Casual Collection by the Classic from Schoenenwerd: Bally SS19

The new men’s collection SS19 takes us on a carefree journey that inspires to discover a simpler place and a quieter time of yore, which will allow you to casually disconnect for a few moments from today’s hyper-connected world of instant-messaging, attention-on-demand, and information overdose. The collection helps us escape with a distinct flavor of simple elegance as yet we still manage to quietly measure a feel of calm luxury in the brand. Indeed, Bally’s journey takes us back in time to its origins by defining and enriching its history; and thus launching from a luxury sportswear base, it is time for us to go back to Switzerland, at the heart of its heritage, to a small town called Schönenwerd.

Bally, — don’t confuse it with the Indonesian Island, is a Swiss luxury brand established in 1851. The brand is anchored in an exceptional heritage of shoemaking. Today, the brand offers unique and dynamic designs through accessories, ready-to wear clothes and glasses, all based upon a solid tradition in proficiency of working with leather.

Look closely and you find a mix between retro mountain sportswear and contemporary style which gives the items a comfortable yet functional look for any man donning the collection. A monochromatic peachy and nutty set of colors styled as a flea market bazaar would perchance remind people of road trips done along the Californian coast.

Bally offers a men’s collection categorized by a unisex charm and a permanent sense of fluidity with loose, unstructured outerwear, worn on knitwear and zipper tops, giving it a youthful side. It embodies a fresh, young, sporting attitude that preserves the synergy of the season. Shoes play a ‘double-agent’ role by giving the opportunity to whoever wears them to be classy and casual at the same time. The accessories are easy to wear, so no need to panic if you are not an expert, as you are less likely to make a fashion faux pas. Like a Swiss watch or army knife, everything here is fully proofed.

Bally’s iconic signature is present in the entire collection with the classic logo reinterpreted as an arrow (inspired by the elastic ribbons of the 1840s), and so the collection could perhaps be a good hangover transition for a brand-identity Scumbro who wants to be put back on track towards normalization after having lived without any style whatsoever; for as the Bally SS19 collection is a bit baggy and oversized and the brand name is brutally displayed across the menswear, for a Scumbro this could mean a big step towards recovery from elegance-deficiency.

And thus Bally hits you where it hurts! Luxurious simplicity for men who like to dream of stylish elegance, which, to those who are used to today’s men being lame about style may become like a breath of fresh mountain air, or in the case of the context of today’s SS19 topic, perhaps a hot summer breeze.

Photos by Bally

Story by Sassiness

Critique, Sassininès
Photos, Bally by GPS Fashion Radar